Awards

Circle-shaped award badge graphic with a dark blue background, the words 'Legacy Pioneer' in large white text, and logos for Personalization Pioneers, Mastercard, and Dynamic Yield.

Dynamic Yield Personalization Pioneers - Legacy Pioneer Award 2023

Awarded for my leadership in shaping Avery’s Personalization Program into what it is today. Dynamic Yield recognized me with this award for my ability to implement new strategies, track progress, conceive roadmaps, analyze results, and take action at a high standard that I have set in my years of overseeing the program.

Poster with the text 'I MADE THE Switch!' in large colorful letters, including orange, blue, green, and red. It has a small logo of Financial Partners and a slogan 'Part of the credit union Movement!'

Credit Union National Association (CUNA) Diamond Award - Best of Show for Greatest Impact 2019

As the lead of digital marketing at FPCU, I wanted to create a campaign that truly engaged people in conversations and encouraged them to share their stories of the differences they found in banking with Financial Partners instead of those unethical financial instituations. From here, I concepted the idea of #IMadetheSwitch— where we encouraged folks to share their stories with us to help encourage others to make the switch too. We would then share this user-generated content across social, web, email and more to showcase real people and real situations.

As a result, we were able to welcome 3,444 new members to our previously 80,000 member base, an increase of +4.3%, and we organically grew our social following by a significant margin too! And our team and members began to carry “#IMadetheSwitch” as our ongoing rallying cry to help more people learn and join our solution for Better Banking.

Two people smiling and pointing at their matching T-shirts that say "I MADE THE SWITCH!" in front of an arcade at a bowling alley.

Marketing Association of Credit Unions (MAC) Award - Gold Award 2019

Our #IMadetheSwitch campaign also won Gold at the 2019 MAC Awards! Our team was so proud of this endeavor and all of the new members that we were able to welcome into FPCU.